The Blood Donation Process


The Challenge

Create a video appealing to a college student to explain the blood donation process

The Solution

We chose a student to deliver the message so the audience could connect better to the message. A casual script with motion graphics help move the piece along and keep the piece engaging.

The Result

Michigan Blood used this piece to show to high schools and colleges all over the state. It is a cons ice way to help ease the mind of a first time blood donor.